Hi, I’m Allison
I’m a Communications and Project Management professional helping tourism & hospitality organizations tell their stories, connect with travelers, and make an impact online. I love bringing creativity, strategy, and organization together to promote travel as a force for good.
After years living & working in New York City and Edinburgh, Scotland, I’m now based in Pennsylvania. I’m expanding my network and looking for a new full-time role across Philadelphia and Lancaster County.
View my Past Projects for a snapshot of my work, or check out my resume to learn more about me.
Connect on LinkedIn or get in touch to start exploring what’s next!
Help you can count on
Project Management
I've led complex, multi-stakeholder projects from strategy through delivery:
Web content migration & governance
Brand refresh for digital & print collateral
Digital communications campaigns across PR, social media, and email
International travel itineraries
Virtual and in-person event coordination
Web Content & Design
I've managed the full content lifecycle for high-traffic B2B platforms, including two major website redesigns on Drupal.
I love to combine strategy with hands-on application of UX/UI principles and data-driven insights, optimizing for SEO and accessibility. I'm comfortable working across CMS platforms, collaborating with developers, and translating technical insights into clear recommendations for non-technical stakeholders.
Destination Marketing
With 6+ years at VisitBritain, I've developed and executed integrated marketing and communications strategies across consumer, trade, and government audiences in the United Kingdom, United States, and Canada.
My work spans PR, digital campaigns, press trips, industry events, and business events, always grounded in data-driven storytelling that drives measurable awareness and engagement.
Tools & Proficiencies
Strategic Communication
Integrated Communications Strategy | Media Relations | Destination Storytelling | Press Office Operations | Press Trips & Influencer FAM Coordination | Executive & Government Support | Internal Communications
Brand Stewardship | Multi-Channel Campaign Execution | Media Monitoring: Cision, Brandwatch, CreatorIQ
Web Content Management
CMS Administration: WordPress, Elementor, Drupal | SEO Strategy | UX/UI Design Principles
WCAG Accessibility Standards | Google Analytics
Executive Operations
Project Management: Notion, Monday.com | Microsoft Office 365 (Excel, PowerPoint, Outlook, Teams)
Google Workspace (Sheets, Slides, Meet) | Adobe Creative Cloud | Canva | CRM: Dynamics 365, Cvent
AI workflow: Claude, Copilot, ChatGPT, Gemini
Travel Expertise
Destination Knowledge | Travel Booking | End-to-end Itinerary Planning | Onsite Travel Support
Get in touch
I’d love to hear from you! Whether you’re interested in collaborating, have a question about my work, or just want to say hello, I’m always open to new conversations, creative ideas, and meaningful connections.